Digital Marketing
We're launching a payout product that helps Indian vendors send payouts through multiple supported payment methods. We have web + mobile apps and a referral program.
We're hiring a hands-on owner who can build growth from scratch and work tightly with Sales to turn traffic into revenue.
What you'll own (end-to-end)Strategy → Execution:
Create a structured GTM plan, then execute it across paid, organic, referral, and sales coordination.
Creative production:
Design all posters, carousels, banners, thumbnails; script/shoot/edit Reels/Shorts; simple motion graphics; ad variants for Meta/Google/YouTube.
Channels:
Launch and manage Instagram, Facebook, LinkedIn, YouTube; community replies & DMs.
Paid acquisition:
Meta Ads + Google Ads (Search/Display/YouTube/PMAX; UAC for apps).
App growth &
ASO:
Listings (Play Store/App Store), screenshots, preview videos, ratings/reviews push.
SEO & content:
Keyword research, on-page fixes, blogs/LPs, internal linking; publish fast.
Analytics & tracking:
GA4, GTM, Search Console, Meta Pixel/Conversions API, Firebase/App events, UTMs, weekly dashboards, A/B testing.
Referral engine:
Own flows, creatives, anti-fraud checks, and promo calendar.
Sales coordination:
Define MQL→SQL, set SLAs, route leads to HubSpot/Zoho, build nurture, close the loop on lead quality.
The Structured Plan you must bring (and keep current)
Deliver these within your first 7 days and update weekly:
GTM Thesis & ICPs
Problem statement, audience segments, buyer personas, core value props, differentiators.
Channel & Budget Mix
Paid (Meta/Google/YouTube/LinkedIn if needed), Organic (SEO/social), Referral.
Weekly budget split, expected CAC/CPL/ROAS by channel, ramp plan.
Creative System
Content calendar (posts, carousels, reels/shorts).
Ad testing matrix (angles × hooks × formats × audiences).
Asset spec sheet (1:1, 9:16, 16:9, 4:5; copy lengths; subtitles).
Landing Pages & Offers
LP map, offers, headlines/CTAs, wireframes (Figma/Webflow).
Experiment backlog with hypotheses & success metrics.
Referral Growth Plan
Incentive mechanics, anti-fraud checks, flows, creatives, KPI guardrails.
Analytics & Attribution
GA4/GTM/Pixel/Firebase event plan, UTM conventions, dashboards, KPI definitions.
Source-of-truth & reporting cadence.
Sales Handoff Playbook
MQL→SQL criteria, lead routing, SLAs, email/SMS/WhatsApp nurture, feedback loop.
Format: 3–6 pages (or Notion/Figma deck) with a one-page executive summary + links to calendars/trackers.
30/60/90 milestones
30 days: GTM plan delivered; channels live; GA4/GTM/Pixel/Firebase events tracking; 2–3 high-intent LPs; first always-on ads and referral live; weekly dashboard running.
60 days: Stable paid + organic cadence; first SEO quick wins; creative iteration cycles; CRM handoff + nurture live; CPL trending toward target.
KPIs (owned by you)
Creative:
hook rate, VTR, CTR, thumb-stop %, saves/shares, fatigue.
Acquisition:
qualified signups (KYC complete), app installs, CPL/CAC, ROAS.
Activation:
% users reaching first payout; MQL→SQL, win rate, revenue from marketing-sourced pipeline.
Referral:
signups and fraud-free completion.
Must-have
2–5 years in India-market performance + social (fintech/B2B SaaS ideal).
Portfolio proving you personally design posters/carousels and shoot/edit Reels/Shorts.
Meta/Google Ads, GA4/GTM, SEO basics, HubSpot/Zoho, strong copy.
Tools:
Canva/Adobe (PS/AI/PR/AE), CapCut, Figma.
Nice:
AppsFlyer/Adjust/Branch, Webflow/Framer, basic HTML/CSS, Hindi/English copy.
Engagement & payment (via Upwork)
Monthly performance model:
₹[optional base]/month + [X%] of net new revenue attributable to marketing-sourced deals (post-refunds).
Shared attribution (UTMs, app events, CRM reports) in a live dashboard.
Tiers unlock with guardrails:
CPL ≤ ₹[ ], CAC ≤ ₹[ ], ROAS ≥ [ ], activation ≥ [ ]%.
How to apply (Upwork)
Attach:
Your 3–6 page structured plan for our launch (see sections above).
Links to design work (posters/carousels) and short videos you produced end-to-end.
1–2 case studies for India (budget → results → lessons).
Your proposed monthly performance structure (base + %, or %-only) and expected ramp.
Short listing blurb
Full-time workload.
Own growth and all creative:
design posters/carousels, produce & edit Reels/Shorts, build/iterate ad creatives (Meta/Google/YouTube), ASO, SEO, analytics, referral growth, and Sales coordination—from scratch.
India fintech (web + Android + iOS). Monthly revenue-share via Upwork. Submit a structured GTM plan with your proposal.Contract duration of more than 6 months. with 40 hours per week.
Mandatory skills:
Meta Tag Optimization, SEO Content, Social Media Marketing Plan
Optional skills:
Canva, Adobe Photoshop, YouTube Ads, Google Ads, Instagram Reels, Story Editing
