Content Creator & Social Media Coordinator
<br><br><strong>Location:</strong> Remote / Montreal, Canada + on-site shoots/events + travel<br><br><strong>Reports to</strong>: Social Media, Content & Brand Voice Manager<br><br><strong>Employment Type: </strong>Full-Time<br><br><strong>Please note that this is a junior position.<br><br></strong><strong>About DESIGNME<br><br></strong>At DESIGNME, we believe in the power of self-expression through hair. Born in Canada, we're a fast-growing indie haircare brand creating high-performing, fun, and easy-to-use products for every hair type. We're passionate about community, creativity, and empowering individuals to feel their best. Born behind the stylist chair, we're loved by artists and consumers alike.<br><br>We're looking for a savvy, energetic, and highly organized Social Media Coordinator to help grow our brand presence through scroll-stopping content, sharp community management, and data-driven storytelling across Instagram (B2B stylists) and TikTok (B2C consumers).<br><br><strong>Role Overview<br><br></strong>TikTok Content Creation<br><br><ul><li>Ideate and assist in producing engaging TikToks that align with current trends and DESIGNME's playful, stylist-forward brand voice. </li><li>Support on-set during content shoots and brainstorm quick-turn creative ideas for trending sounds, stylist tips, and product hacks. </li><li>Collaborate with creators, educators, and stylists to capture authentic, scroll-stopping moments. </li><li>Edit short-form videos in-app or using CapCut, ensuring they're optimized for pacing, lighting, and the 2025 TikTok algorithm. </li><li>Track TikTok analytics and surface insights on what's performing best to inform future creative direction. </li><li>Content Coordination </li><ul><li>Assist in managing DESIGNME's social media calendar (Instagram, TikTok, LinkedIn, Facebook, Pinterest). </li><li>Schedule and publish posts across platforms using our planning tools. </li><li>Support photoshoots, content days, and UGC organization for both B2B (stylist-facing) and B2C (consumer-facing) content. </li><li>Organize and maintain the content library (assets, captions, hashtags, alt text, etc.). </li></ul><li>Community Engagement </li><ul><li>Engage daily with stylists, clients, and brand partners through comments, DMs, and tags. </li><li>Track and flag opportunities for partnerships or reposts from stylists, salons, and educators. </li><li>Maintain DESIGNME's signature friendly, witty tone in all interactions. </li></ul><li>Influencer & Educator Support </li><ul><li>Help manage influencer seeding lists, tracking spreadsheets, and deliverables. </li><li>Assist in coordinating campaigns, events, and collaborations with our education and PR teams. </li></ul><li>Analytics & Reporting </li><ul><li>Monitor content performance (engagement, reach, saves, follower growth). </li><li>Prepare monthly social media reports and insights for the marketing team. </li><li>Contribute creative ideas for optimization and trend alignment. </li></ul><li>Trends & Innovation </li><ul><li>Stay on top of social trends, viral formats, and stylist-relevant conversations. </li><li>Pitch timely content ideas, hooks, and sound trends that align with the brand's voice and seasonal campaigns. <br></li></ul></ul>Who You Are<br><br><ul><li>Passionate about beauty, hair, and social media. </li><li>Naturally creative with strong aesthetic sense and attention to detail. </li><li>A clear communicator with excellent grammar, tone awareness, and organizational skills. </li><li>Comfortable juggling multiple projects and deadlines in a fast-moving, collaborative environment. </li><li>Proactive, curious, and always up to date on what's trending on Reels and TikTok. <br><br></li></ul><strong>Requirements<br><br></strong><ul><li>1–2 years of experience in social media, content creation, or digital marketing (beauty or lifestyle industry preferred). </li><li>Familiarity with social tools (Canva, Notion, Monday, Meta Business Suite, etc.). </li><li>Apply with your Portfolio, demonstrating your Tiktok reels and all other creative work. We will not be moving forward with any applications without a portfolio.<br><br></li></ul><strong>Why join DESIGNME?<br><br></strong><ul><li>Work with a passionate, collaborative team at a fast-growing indie brand.</li><li>Shape how DESIGNME connects with stylists and consumers every day across social.</li><li>Creative, fun, and flexible environment with room to grow—and plenty of good hair days.</li></ul>